Hey there! I'm Kelsey, a Dallas-based artist and painter who loves to embrace creativity in every form. When I’m not immersed in my art, you can find me working out, diving into a good book, whipping up a new recipe, or volunteering to make a difference. I cherish time with friends and their furry companions, and am always up for some fun and laughter.
CAREER EXPERIENCE
Targetbase | Irving, TX
Senior Art Director
July 2022 to Present
Blue Triton Brands | Stamford, CT
POS Designer
Aug 2022 to May 2024
Central Market | Dallas, TX
Art Lead | Store Creative Director
Oct 2017 to Dec 2022
Central Market | Plano, TX
Store Artist | Art Director
Aug 2013 to Oct 2017
Freelance | Dallas, TX
Artist | Art Director
2011 to Present
ADDITIONAL EXPERIENCE
ODIUM Partners, LLC | Dallas, TX
Founding Partner
Arthur’s Auto Antiques | Dallas, TX
Managing Director
Willis Family Trust | Garland, TX
Assistant Estate Manager
Contracted through Robert Half, working primarily on the ViiV Healthcare account. Developed and created concepts and visual ideas for all forms of communication, advertising, and promotional materials. Translated established creative direction into conceptual ideas. Collaborated with project teams to plan, analyze, organize, and execute assigned projects by meeting with key stakeholders to assess effectiveness of product imagery and presentation needs. Responsible for conceptualization and design from start to completion.
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Innovated and conceptualized design solutions for advertising and promotional campaigns, websites, email, direct mail, sales and company brochures, special event and tradeshow materials, newsletters and collateral material.
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Led teams through multiple on-going timelines and collaborated with art directors, copywriters, and competency partners to uphold creative standards and brand image in the execution of all projects.
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Presented layouts of concepts to Client Service team and clients for discussion and approval, compellingly and with an authoritative manner using strong presentation and negotiation skills.
Contracted through Aquent to the internal creative department of BlueTriton Brands called The Lab. Delivered a variety of work from developing new brand campaigns to creative design executions and vendor movement.
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Executed packaging/product design, shopper marketing, in-store displays, trade show design, as well as digital and social media content.
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Collaborated with cross-functional partners including media, brand, shopper marketing, and sales.
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Brands include Pure Life, Ozarka, Poland Spring, Arrowhead, Saratoga, Origin, and more.
Piloted full advertising campaigns, key projects, and events to deliver results within scope, time, budget, and quality parameters while serving as the creative guide and director.
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Led in-house marketing teams of 3 to 6 creatives that generated and delivered day-to-day print design and signage and executed 10+ events annually from concept to final delivery.
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Set creative strategy, design principles, and visual identity of innovative signage, marketing, and merchandising content.
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Improved quality and brand consistency by streamlining sign generation, standardizing guidelines, and optimizing file systems saving the department hundreds of hours in labor.
Drove cross-collaborations to produce materials aligned to brand standards. Managed workflow to efficiently deliver all assignments according to deadline.​
Solicited to execute multiple projects from concept to completion, including branding, logo design, set design, photography, and social media.
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Volunteer for various charitable campaigns and events, including fundraisers for Prism Health North Texas and Turtle Creek Chorale.
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Remain abreast of emerging trends in the graphic design and art field by attending 15+ exhibitions, workshops, shows, and competitions annually.
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The Column Awards Nominee for Best Original Scenic Design of a Musical for Rockwall Summer Musicals' Into the Woods.
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Co-founder and CEO of ODIUM Partners LLC, leading strategic investments in real estate with a focus on enhancing rental property value in the DFW area.
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Oversees property acquisitions, renovations, and management, leveraging 15+ years of experience in design and project leadership to drive business growth.
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Effectuated sales increase of 300% within first year, expanded social media presence, and redesigned website to include store front.
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Advanced through roles of increasing scope, previously employed as Sales & Marketing Manager to oversee sales/marketing events for in-person and online sales, including the creating/operation of website and preparation of marketing materials.
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Partner with Estate Manager and beneficiaries to facilitate sales and management functions for extensive $6M+ portfolio of collectables and properties.
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Transitioned into lead role in emergency situation, assuming responsibility for accounting, legal, and project management.
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Generated an additional $250K in sales over projections for 2019.
EDUCATION
Bachelor of Arts, English
Oklahoma State University
Stillwater, OK
Bachelor of Fine Arts, Studio Art
Oklahoma State University
Stillwater, OK
SET DESIGN
The 39 Steps
Oct 2018 Garland Civic Theater, Garland, TX
Into the Woods
Jun 2018 Rockwall Summer Musicals, Rockwall, TX
The Widow
Jan 2018 Garland Civic Theater, Garland, TX
EXHIBITIONS
2021 Dia de los Muertos: The Everlasting Bond
Bath House Cultural Center at White Rock Lake, Dallas, TX
2020 Bath House Cultural Center Outdoor Exhibition
Bath House Cultural Center at White Rock Lake, Dallas, TX
2019 Turtle Creek Choral 40th Anniversary Charity Showcase
The Moody Theater, Dallas, TX
2017 A Humble Gathering
Lillian M. Bradshaw Gallery, J. Erik Jonsson Central Library, Dallas, TX
2016 Art in the Library
Harrington Library, Plano Public Libraries, Plano, TX
2014 Connecticut Women's Artists 85th Annual Juried Open Exhibition
The Slater Museum, Norwich, CT
2012 Annual Juried Student Exhibition
Gardiner Art Gallery, Stillwater, OK
2012 Momentum OKC
Farmer’s Public Market, Oklahoma City, OK
2012 A Relational Self-Portrait
Senior BFA Capstone Show, Gardiner Gallery, Stillwater, OK
2011 Wine Tasting and Art Show
Stillwater Wine and Spirits Warehouse, Stillwater, OK
2011 Going Postal: An Improvisational Collaboration in Drawing
Postal Plaza, Stillwater, OK
2011 Annual Juried Student Exhibition
Gardiner Art Gallery, Stillwater, OK
